You can’t put a price on that feeling of making your first sale. I’m joking. It’s strategically priced with pinpoint accuracy so your business can start turning a profit. Today, we’re learning about pricing strategy, the art of deciding how much your business costs. If you’re more into reading instead of watching, check out the article below and don’t forget to hit like and subscribe to see the rest of our series, Ready, Set, Goals. Pricing strategy follows what big important executives call the Goldilocks Rule. If your product is too expensive, no one will buy it, too cheap. You won’t cover your costs. It’s gotta be just right. There are 12 different ways of deciding how much your product should cost. Let’s try each on for size, taking a bed as an example product.
The first way of deciding is to price for market penetration
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ToggleThe second option is economy pricing.
Thirdly, pricing at a premium
This option is the opposite of the no frills approach. You can call this all the frills approach. The idea is to create such a premium, unique product that no one can compete. Then punch up the price.
Fourth option, price skimming
Fifth, psychological pricing
This is when you conduct a large scale hypnosis campaign on the public. By using mind control, you force your consumers to buy your product. I’m kidding. This just means using small details of pricing to sway customers. Like charging $199 instead of $200.
Sixth, bundle pricing
Package a few of your products together at a great deal to drive up sales. Don’t just sell the bed, throw in that gravity blanket and maybe even a nighttime soothing lavender candle as well. Nice.
Seventh, geographical pricing
Package a few of your products together at a great deal to drive up sales. Don’t just sell the bed, throw in that gravity blanket and maybe even a nighttime soothing lavender candle as well. Nice. Seventh, geographical pricing. Set a price point based on where the buyer is.
The eighth option is promotional pricing
Love coupons? Who doesn’t? This is all about drawing buyers in with lower rates for a short period of time.
Ninth, value pricing
The 10th option is captive pricing
If you have a captive audience, then you can capitalize on captive pricing. This means subscribers to your product, or people with no alternative, have to pay what you charge. Delicious
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